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Sunday, May 31, 2009

In His Own Image

By Adelind Osmanlı reporting from Munich, Germany

An article by entertainment correspondent Sinan Özedincik for Turkish newspaper Sabah yesterday reveals that Turkish pop star Tarkan has started to produce young music artists through his music company HITT - with the journalist claiming that the artist is creating stars in his own image for a new generation.

And Tarkan Created Emir

Pop act Emir, Tarkan's new protégé
New pop act Emir, Tarkan's latest protégé or just his clone?
Özedincik writes that head of the HITT Music label, Sevtap Küçükkarala, contacted him early last Friday to listen to a "surprise" at music arranger Ozan Çolakoğlu's new studios in the Beylerbeyi neighbourhood of Istanbul.

Initially wondering whether the surprise would be a preview of Tarkan's speculated 2009 songs, it turned out to be an introduction to pop singer Emir and his début album, which is slated to be released next week.

A media student, who wants to read a master's degree in psychology, twenty-eight year-old Emir is no stranger to the music industry, having been an assistant manager to some of Turkish pop music's most notable acts - such as Demet Akalın and Gülşen. However, Özedincik was more taken by Emir's physical appearance than his background history.

Özedincik explains, "When Emir walked in I thought for a moment that Tarkan had arrived. Even his small stature resembles his. And when he began to speak, I realised that his voice sounded like Tarkan's, too. I wondered whether a new Tarkan was being born."

Revealing that Emir's first album reads like a who's-who of Turkish songwriters, the young singer has songs from Nazan Öncel, Yıldız Tilbe and even the late lyricist Aysel Gürel - but the one name that will most interest Tarkan fans is that there is also a song by Tarkan on the over populated tracklist, "Ben Sen Olamam" (I Can't be You).

With Özedincik assuring that Çolakoğlu's smooth arrangements make the album's many variations all flow together, he claims that when he closed his eyes to listen to Emir singing the famous pop star's song, he could see Tarkan.

UPDATE: Watch Emir's video "Ben Sen Olamam" >>

"In my opinion Tarkan gave Emir a song he would sing himself, which shows how much faith he has put in him."

The journalist is sure that the media buzz around Emir this summer will be loud, while Tarkan's foray into music production will come under scrutiny, too.

As Özedincik explains in his parting line, "His first creation isn't bad at all!"

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