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Friday, April 04, 2008

Industry Awards Update

By Adelind Osmanlı reporting from Munich, Germany

MUYAP LogoTurkish newspaper Sabah has reported that major Turkish music society MÜ-YAP has revealed the winners of their annual "Music Industry Awards" based on album sales. Tarkan has been listed for the second highest accolade; his 2007 album Metamorfoz achieving the Turkish equivalent of platinum status in just seven days of release. Legal digital downloads are also included in the final tally along with hard CD copies sold.

Tarkan is also included amongst the winners in a separate category for the top ten downloaded songs of the year (for 2007). As Tarkan's major TTNetMüzik campaign to download his album didn't begin until the first days of 2008, it wasn't initially clear if other digital sales in its first week would have propelled the artist into the top ten. However, Tarkan is in this list for his 2007 song "Çakmak Çakmak" as sang by female artist Sibel Can, and not for songs from his 2007 album.

The society will officially announce last year's highest selling albums at an award ceremony on 14 April and publish the annual winners' list at its site after the artists are presented with their awards.

The dividing of Metamorfoz's sales over two years by MÜ-YAP may ultimately result in Tarkan never being awarded the highest accolade, the Diamond Award, for the album - although he has already won the second highest award based just on just its seven day performance - but if he can sustain sales throughout 2008 it could well mean that he wins two music industry awards for the same album.

All other Turkish artists on the list alongside Tarkan released their albums six months before or more to reach sales that the Turkish superstar managed in a week, with Metamorfoz's second week of album sales (that crossed over into the first week of 2008) even beating the highest seller of 2007 - which accumulated 300,000 sales over the course of the year.

Tarkan last won this award in 2004 when sales of his 2003 Dudu EP surpassed a million copies. The artist's promotional single Ayrılık Zor had been announced as the highest-selling album or single in 2005, but because it wasn't released for public retail it wasn't eligible for an award in 2006.

It had been a first for the artist, in that even though the promotional single hadn't been made available in the shops, it still outsold every album released in the same year.

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