By MSN UK News 'And Finally'
You have an internet start-up company, you've put the work in on designing your website, you've gone live and launched your spectacular showcase on the web, then someone spots that your site www.homesexchange.com may just have other connotations.
Okay, you may get a few more hits from people looking to change their gender DIY but you've just joined the growing band of websites with poorly thought-out names.
Take www.whorepresents.com for example, not actually a handy gift finder for your favourite 'lady of the night', but in fact a site for finding PR contacts for celebrities.
Then why not stop by www.penisland.net, which is not the tourist information site for a land populated with male private parts, but is in fact Pen Island "the best place to get custom made pens on the internet!"
Finally www.mp3shits.com doesn't exactly sound like the ideal place to pick up the latest online tunes, the website title sounding like the world's shortest bad review.
The technology may be cutting edge but it seems that the world wide web is not completely fool-proof just yet.