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Friday, March 26, 2010

Tarkan in Shazam and the Times

By Adelind Osmanlı reporting from Munich, Germany

Screencap of reportThe leading Turkish Web 2.0 blog, Webrazzi, founded in August 2006 by Arda Kutsal and now written by a team of analysts and writers, hosts an article in its Technorazzi section about a new service from Nokia that includes Tarkan (see left pic).

Fırat Demirel's 25 March dated article touches upon the Nokia Ovi Store and the popular music identification app Shazam. In his article, Demirel described his surprise at the app recognising tracks by Tarkan.

Shazam works by sampling a section of a song being played, using the phone's microphone. This is then transmitted wirelessly to its music database, which then identifies what it is and who it's by, in almost all cases. It has been downloaded more than a million times from Ovi.

The Finnish word for "door", Ovi by Nokia is the brand for Nokia's Internet services. Ovi services can be used from a mobile device, computer (through Nokia Ovi Suite) or via the web (Ovi.com).

Nokia focuses on five key services areas: Games, Maps, Media, Messaging and Music, although it has started to evolve their services into a platform, where head-on competition with Microsoft, Google and Apple is inevitable.

Screencap of reportMeanwhile, Tarkan has also popped up in an article for British newspaper The Times covering the resurgence of enthusiasm for western classical music in Turkey (see left pic).

Neil Fisher, in his article dated 26 March, talks about the new Turkish enthusiasm for classical music while adding "its own native panache" and calls Tarkan Turkey's top pop artist.

Tarkan is mentioned when Fisher writes: "Istanbul is one of three European Capital of Culture cities in 2010 ... back at the launch in January, Istanbul first snored through a worthy presidential ceremony and then partied as the country's No 1 pop star, Tarkan, gave a live performance in the throbbing central hub of Taksim Square."

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