Fruity Tarkan Draws Attention
As Star Gazete reports of closer trade ties and the relaxation of visa requirements for travel between Turkey and Russia, Zaman Online writes about Tarkan injecting life into the Turkish citrus fruit industry.
The reports show that the spot films on citrus featuring popular recording artist Tarkan has increased the consumption of oranges in Russia.
Citrus Promotion Group's acting chairman Ali Kavak is quoted to have said, "the campaign drew much attention. Turkey's citrus exports to Russia increased 39 percent when compared to the previous year."