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Friday, August 19, 2016

Tarkan's "Cuppa" Drops in the Charts

By Steffan Matrak posted from Moscow, Russia

Iconic pop star Tarkan's "Cuppa" has missed the top slot again in the official Turkish single chart's 33rd week.

The new track has failed to capture the public's sustained attention and his studio album comeback has stuttered due to his digital single flop.

The star released "Cuppa" over a month ago, and it landed as third highest entry on the official Turkish airplay chart's 30th week, but it's not shaping up to be a massive summer smash against other star releases.

After weeks of major radio airplay and digital streaming - with over a million hits on Turk Telekom Muzik alone - it has been a slow, slippery trek on national, local and digital charts.

UPDATES: Tarkan slips down Kral's published figures >>
Tarkan fails to make top three in 34th week >>
Tarkan fails to make top three in 35th week >>

Despite the airtime, the club inspired pop track fell out of the iTunes Top 100 singles in Turkey this week, only to bounce back and stabilise at number 20, while it slipped two places down from last week to number 8 on Turk Telekom's streaming platform.

It was hoped that a video to the track might add screen time to the viewing figures and help the song finally gain traction on the official singles chart, but it seems nothing can save the social shade dogging the song's falling star.

Falling further, the artist's series of September shows appear to be struggling with ticket sales, as hugely discounted family packages and free ticket giveaways roll in thanks to an eleventh hour sponsor.

The track's poor performance in comparison to his other releases has put a stay on an album release for the time being, although fans will be anticipating an upcoming solo pop album from the artist.

It has been six years since Adımı Kalbine Yaz. The star has released various collaborations during that time.


Translation notes: What does "Cuppa" mean?

Chart Listings for "Cuppa" (August 2016)

Official Turkish Airplay Chart | Position --
TelifMetre Airplay Chart | Position 2
Kral Pop Liste | Position 3 (Airplay and sales)

National Radio Airplay Top 10 | Position 6 (Kral)
Local Radio Airplay Top 10 | Position 7 (Kral) -> 1 (TelifMetre)
Kral Pop Radyo Top 20 | Position 10
Powerturk Pop 40 | Position 12

Digital Sales Top 10 | Position 3 (Kral)
Turk Telekom Muzik (Stream) | Position 5
Turk Telekom Muzik (Download) | Position 8
Turk Telekom Muzik Top 100 | Position 3
fizy Top 100 | Position 4
iTunes Singles Top 100 | Position 20
Spotify Turkish Top 30 | Position --
YouTube Trending in Turkey Top 10 | Position --

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