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Thursday, January 21, 2010

Why Not Work With the Best?

By Kaya Turan reporting from Rochester, UK

If you're going to do something, it's worth doing well.

The latest female columnist to fall under Tarkan's spell, Turkish daily Sabah's Ayşe Özyılmazel has written about the latest Tarkan product to hit Turkish stores, the preloaded 2GB microSD card from ScanDisk.

Naturally, in line with her recent, and sudden, fawning over the poptastic megastar, she raves about the product.

"When I came to the office, I find an envelope on the table. Something they call a Micro Sd Card (her spelling) comes out of it, and our Mega Star Tarkan out of that. Well that's what it says in the packet. So what does it have of Tarkan inside? Ten hits and a video single. Hmmm so what's it for? You can place the card in your mobile phone, and Tarkan's classics are loaded to your phone. Wow... I do it straight away...

"Oooh! I love this!" We can almost feel Özyılmazel squeal, as though we had any doubt of her joy, informing us that she quickly added one of the songs as her boyfriend's ringtone. "I recommend it," she concludes.

So will any fan, again there is no doubt. But should we feel cheated because they are old classics, from albums we have already purchased? Surely, this would have been a better prized product had it been released with a new album.

Possibly that had been the initial idea, but Tarkan's timing for new records are so bad that he'd have probably been the last Turkish artist to release on microSD and not the first.

I'm not knocking Özyılmazel's joy. It's about time Turkish press space was more easy on Tarkan. But if you're going to do something, it's worth doing well.

Moving on to another Sabah article, there's the news that Tarkan has given a song to newcomer Nil Özalp - a lady that the gossip mill in Turkey had speculated was Tarkan's latest acquisition last year.

"We're just friends working on an album," she had declared back then, and it looks as though she was right, although some press sources are still adamant they are more than just friends.

Nil Özalp is releasing her solo debut album in February with a Tarkan track in towThe one time modelling agency rep is releasing her first solo album in February - so we might not be getting a Tarkan album next month, but it seems like we're getting a Tarkan release of sorts.

Özalp has a Tarkan track on her album, titled "Acıkolik", and no doubt Tarkan's customary crooning similar to some of his other collaborations.

Again, there is no doubt the song will be of a standard we've all come to expect from Tarkan. But, Özalp who? Hasn't Tarkan tired of giving away songs to people we've never heard of?

If he wants to collaborate why doesn't he do so with the other big names in the industry, to really make some genre-busting songs that will help to move the industry forward - or at the least make some noise?

Stop letting others prove themselves on your talent. Do something beneficial for music for a change, not for struggling artists with questionable calibre.

Because if you're going to do something, it's worth doing well.

And last up is the news from the personal blog of journalist Oben Budak that Tarkan is now working with London stylist Ceyda Balaban, the lady who designed his outfit for the Taksim show.

Budak congratulates Tarkan for his choice, and once more there is no doubt that maybe the both of them will dress up Tarkan well - but who is Balaban?

Compare Balaban to another British stylist - Turkish Cypriot Hüseyin Çağlayan (a.k.a Hussein Chalayan) who has dressed the likes of Jennifer Lopez, Lady GaGa and Katy Perry - why not try and work with him?

Why not get Turkish photographer Mert Atlas, one half of the Atlas-Piggott partnership that photograph the likes of David Beckham for Armani, to shoot your album cover?

If you are the best, why not work with the best if at all possible?

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