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Sunday, August 08, 2010

Tarkan's Album Sales Record World Class

By Adelind Osmanlı reporting from Munich, Germany

Screencap of reportIn his column for paper Milliyet, music critic Mehmet Tez has talked about Tarkan's 2010 album Adımı Kalbine Yaz selling over 200,000 copies in its first week of release.

In the article Tez seems to applaud Tarkan's money-making acumen more than his musical talent, and doesn't fail to take a dig at the artist's halted English language projects.

Headlined as "Has it Sold 200,000?", Tez begins his article by putting the sales figures to Tarkan's latest album into context.

"Ozzy Osbourne's Scream album sold worldwide copies of 65,000 in its first week, Christina Aguilera's Bionic sold 110,000, Kylie Minogue's Aphrodite sold 20,000 copies. If Tarkan has surpassed 200,000 albums in ten days then this means it's a record.

"One of the most unscientific but accurate ways to work out whether a CD is selling or not is to check the petrol stations. This is because people from every walk of life come to a petrol station, and the albums sold there are a map to the general taste of these people.

"On my holiday I asked about Tarkan's Adımı Kalbine Yaz at every petrol station I visited. They were sold out. "We've ordered more, we're waiting," they said.

"This means the album is selling well," I thought to myself. What I learnt on my return to Istanbul, seemed to prove my theory correct.

"Tarkan's latest album hit the shelves on 29 July. The information I received was that: "the [amount of copies] first pressed was 100,000, which immediately ran out. The second print of 50,000 CDs took 1-2 days to go. The market was given another 50,000 more copies. Currently this has now run out, too." So, using a broad approximation this means that since its first ten days of release Tarkan's album must have sold over 200,000 copies. It's being said that there are orders amounting to equal those sold.

"These are very good figures if the information is correct. It is a large number on a global scale. For example, when looking at albums released in the same period, Ozzy Osbourne's Scream album sold worldwide copies of 65,000 in its first week, Christina Aguilera's Bionic sold 110,000. Kylie Minogue's Aphrodite sold around 20,000 copies in its first week. If Tarkan has surpassed 200,000 albums in ten days then this means it's a record. These are worldwide sales. These albums entered the Billboard charts with these figures.

"A few years ago the Arctic Monkeys' first album sold 330,000 in its first week. This was the highest figure for sales in a week in England, and it even beat the Beatles."

Columnist Tez then goes on to say that Tarkan will definitely reach the half a million mark of CDs sold.

"If this figure of 200,000 is true, than Tarkan has proven how successful he is business-wise. This album will definitely force the 500,000 mark.

"The album still hasn't been distributed to digital music platforms for sale. This was a strategic selling ploy. And it seems to have worked. This is because at first instance CD sales were the objective. When sales have been fulfilled, then Adımı Kalbine Yaz will take its place on digital platforms.

"When you see the album on the net, know that CD sales have done their bit. America doesn't use this strategy. Sometimes albums are put out on digital platforms before the release of the CD. But in Tarkan's situation it looks like this was the right choice.

"I had written that this album would make money and be Tarkan's comeback album. But I have to say that Tarkan and his albums could be better. He doesn't have anyone to equal him in Turkey anyway. For him it was thought that real success lay in his music taking its place in the world. But I guess there's no such expectations for that any more. In truth there's no need for it. Everyone seems to have learnt their lesson from the American expedition. It means that Tarkan is better this way."

Music Label Confirms Album Sales

Screencap of Samsun Demir's tweetsTurkish music label DMC rep Samsun Demir - who already tweeted that Tarkan's album had sold 100,000 in its first 24 hours - has confirmed that the Turkish megastar's latest album has sold 200,000 copies so far.

In response to questions over figures for Tarkan's album sales, Demir tweets that true net sales of Tarkan's CD has amassed 200,000 hard copies already.

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