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Friday, April 09, 2010

Press Snippets: More Going Round Tarkan

By Adelind Osmanlı reporting from Munich, Germany

Screencap of reportsAnother look at Turkish press coverage surrounding Tarkan sees two reports, with one involving Tarkan's music company HITT and another giving a columnist's reaction to soft drink giant Pepsi's Turkish arm dropping Tarkan from a planned 2 million dollar campaign (see left pic).

Turkish paper Akşam columnist Ali Saydam, in his 2 April dated piece, has written his support for Taraf newspaper's Telesiyej article that criticised Pepsi's decision to drop Tarkan from a planned ad campaign, after the singer was arrested last month in connection with an anti-drug sting.

<< Read about Tarkan's four day detainment by Turkish authorities here

"Pepsi Should Run After Tarkan"

Akşam columnist Saydam praised the Taraf's article courage for questioning the soft drink giant's decision, which some celebrity portals have said included a year long contract amounting between 2 and 2.5 million dollars.

"I read in newspaper Taraf (the only column I read without fail) that Telesiyej ... has discussed Pepsi's breaking their contract with Tarkan ... It's not for the meek to question the decision-making at Pepsi, but I see my colleague Telesiyej is quite the brave one.

"Telesiyej's final and key point was this: "If I were Coca Cola, I would approach Tarkan with an offer, who is supposed to be coming back with a great album, to show everyone what big competition and thinking big is all about; and bring the youth that adore him onto their side."

"This is a key sentence... Because the key to the success of popular culture is in its popularity. If you are successful - for example if Tarkan catches another hit - it will change everything. And the one who has the foresight to see that, wins.

"Take a look at the world of celebrity. Michael Jackson, Britney Spears, Marlon Brando, John Malkovich, Marilyn Monroe, George Michael are all Hollywood stars [sic] that have been in trouble with the law and have made successful comebacks. Tarkan will come back quicker and bigger than before. Pepsi's mistake isn't one of etiquette, in the name commercialism it's most clearly a business mistake," Saydam concludes.

Tarkan's HITT at Kral TV VMAs

Tarkan and Sibel Can at Kral TV VMA Awards
Tarkan and friend Sibel Can at the
1998 Kral TV VMAs where he won two
industry awards
Meanwhile, there is news that music entertainment channel Kral TV's 16th annual video and music awards ceremony - one of the largest and reputable VMA ceremonies the Turkish music industry has - will be organised by the production arm of Tarkan's music company, HITT.

Since 2002, Tarkan has released various promotional works and albums under his own music company's label, HITT. These include his 2003 EP Dudu and the 2005 domestic release of his début English language single Bounce.

The news article published by official channels at Kral TV writes that a press conference was held with reps from HITT, who will be organising the award ceremony, while Legend Security - whose founder is Tarkan's long-term private bodyguard - will be overseeing security for the evening.

There had been rumours last year that Tarkan would be performing at the 15th Kral TV VMA event, which sees a mix of categories elected by public and special jury vote to decide the year's most successful names in Turkish music.

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