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Monday, April 19, 2010

Press Snippets: Reports Focus on Pepsi

By Adelind Osmanlı reporting from Munich, Germany

Screencap of reportsThe Monday morning reports in the variety sections of the Turkish press are absent on last week's claims by some sections that Tarkan would be making his first public appearance since his drug arrest at Kral TV's 16th annual video and music awards ceremony on 17 May. Instead, celebrity reports are continuing to give space to soft drink giant Pepsi dumping Tarkan after getting his name linked with drugs (see left pic).

They continue to report that Pepsi chose TV and cinema actor Kenan İmirzalıoğlu - with the actor's fee being upped in reports to 2 million dollars now - while some reports are applauding Black Sea region singer Volkan Konak, who snubbed a million dollar offer from American soft drink giant after they reportedly dumped Tarkan.

<< Read about Tarkan's four day detainment by Turkish authorities here

Screencap of reportsWhile some reports wonder whether the news of Konak's rejection has been blown out of proportion - and if such a seemingly rise in anti-American sentiment is healthy - others wonder whether it is because of the patriotic nature of the people from the Black Sea region of Turkey.

Moving away from Pepsi, one different news release to make the press sections today has been a report published from the Turkish tourist region of Antalya (see left pic).

Son Dakika has published that a panel has recently been set up to discuss doing more to promote Turkey abroad, with head of the Antalya Promotion Foundation (ATAV), Nizamettin Şen, using Tarkan as a prime example.

Expressing Tarkan's popularity was due to his music's fusion with Turkish culture, and that he was known globally, he also said the singer was a staple in Russia and the Ukraine, where their own stars even copied Tarkan.

"If we can create a brand, it will be readily accepted by the world," he said at the meeting of minds.

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