Tarkan's PR War

Editorial by Mark Mayhey reporting from London, UK

The enigma of an album retail date is nothing new in the history of Tarkan's releases, be it Turkish or otherwise. As disappointed fans watch each scheduled date pass by, confused with months of Turkish press supposition and rumour, Mark Mayhey discusses the effectiveness of Tarkan's public relations team and whether there is room for improvement in this three-part serial report.

• Part One: Communication
• Part Two: Media Relations
• Part Three: Community Relations

The views in this article are those of the author alone.
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